I don’t know about you, but Yahoo buying out a Web Analytics company called IndexTools, and also testing Google ads on 3% of the Yahoo network search results is a sign of desperation from Yahoo – trying to stop a takeover that I think should happen.

Microsoft acquiring Yahoo in my opinion is a good move for Microsoft, and maybe even a good move for the internet in general, I’m still a little divided on that 2^nd point.

It’s great for Microsoft because Yahoo has a following of developers and general public, both of which Microsoft needs to set up its internet campaign overall – in followers, developers, advertising and more.

Not only that, Yahoo has a whole heap of other services that could be easily folded into the Microsoft family of services, such as their poor music delivery service, mail, developer network, geocities etc etc.

As for Yahoo, well I never thought they had the long term fire power to enter a war with Microsoft and Google, sure they have big numbers, and have for a long time, but Google came along pretty quick and stole a large share of that, and Microsoft is really pushing themselves into the arena.

Yahoo IS innovating, but people aren’t hearing it as loud as when Google innovates, I think Microsoft would do Yahoo some good, Microsoft knows how to make noise, even if it’s not always good. Yahoo has a lot of services that have been launched pretty poorly and developed poorly too, they seem to give up on them at times as well, I think this is where the Microsoft side of things can really help, Microsoft seem to stick with things and push enough resources and money into something until it either works well, or is completely dead.

Personally I think overall it’ll be a good move to join the two, the public might even benefit here somehow, not sure just how yet – besides some nicer apps around, it might mean there’s a gap in the market for another search provider, who knows.

If you havn’t read my last post about entrecard, feel free to do so now so you can understand the context in which I’m about to abuse entrecard about.

This is just an example of the bullshit that’s happening over their new pricing of advertising on sites.

Really bad sites with nothing to offer at all are now at a weighted cost of over 4,000 credits…

An example: http://sfi-income.blogspot.com/, http://seeds-of-dissolution.blogspot.com/.

Now not only have they screwed their pricing structure, but by also allowing ads to go that high they have totally ignored the value of their credits and how much time it takes to earn credits, it’s now like living in north korea where the simple things are expensive and the expensive things are government provided to special people.

Few more days I’m giving them to sort their shit out before I jump ship.

Also, entrecard, if you read this and my last post – I’m available to consult.