I don’t get it, I’ve come across so many sites, and blogs (blogs are the bigger culprit here), that have a bad design, almost no real traffic but shitloads of ads.

There are more ads than there is content at times, most of the spots are “advertise here” or are just affiliate links.

The massive amount of ads aren’t making them money, they would be better off removing the ads and concentrating on producing a better site that people wouldn’t just bounce from right away.

By delivering quality content with 1-2 target advertising techniques you’ll make a much more cash than by just abusing people with ads everywhere.

There’s a big downside to having ads everywhere, even if you do have truckloads of traffic, the visitors become ‘immune’ to the ads, they are used to seeing ads everywhere and it becomes a visual overload that is looked over rather than clicked on.

You’re pushing away your visitors from clicking on ads, and your advertisers wont advertise with you again if you’re not delivering a healthy CPC rate.

Take JohnChow for example, his blog is flooded with ads, as soon as I load the page 5 of the 10 main ad spots are all for 1 program, different people are advertising the same affiliate program, saturating the site with the same crap and making me more immune to what’s being advertised.

The only way to achieve a healthy CPC rate from JC.com would be to have him recommend your site in a post. Other than that I’m sure you would be getting clicks from advertising on there, just nothing compared to someone tell you to go visit a site (engaging the visitor with the advert, rather than plastering ads everywhere).

I don’t usually run ads on my blog, mostly because I’m not blogging to make money, and I’m not blogging about how much money I make to help you make more money online, this is a blog about business - most of the time.

But in saying that I’m not against giving away traffic or to get some traffic back in return!

So, I might come up with a competition or something to give away a few 125x ads for a month in exchange for a link back…

Thinking about it, let me know what you think, should I give some ads away? How should I do it?

Project Wonderful has put together an advertising network based on bidding per day, per advert.

Basically you can outbid other people like any auction, but your only bidding for the ad spot for the day.

You can see a historical average of bids so you can estimate what the ad will go for on the day your bidding for.

It’s a good concept in theory, but the bidding process is bloated, too many things to click, the interface design is poor, the site design is poor and the name ‘project wonderful’ isn’t inspiring.

I might write up some more about it later, I’m still playing around with it, I’ve bought a couple of ads here and there, it’s not a great bidding process, and it’s very hard to find websites that would be relevant to what you want to advertise on, there’s no searching by category or browsing types of sites.

Regardless of that I really do like the idea, I think this is the way all ads should be, I’m not a fan of people just setting a price and only taking that price for their advert, I think advert pricing should be proportional to demand and how much people are willing to pay.

It works out better for both people involved, the seller and the buyer.

I’m actually going to add their ad boxes to the site and see how it goes, will be interested to test the selling process.