Why do people with next to no conceivable traffic splash ads everywhere?
I don’t get it, I’ve come across so many sites, and blogs (blogs are the bigger culprit here), that have a bad design, almost no real traffic but shitloads of ads.
There are more ads than there is content at times, most of the spots are “advertise here” or are just affiliate links.
The massive amount of ads aren’t making them money, they would be better off removing the ads and concentrating on producing a better site that people wouldn’t just bounce from right away.
By delivering quality content with 1-2 target advertising techniques you’ll make a much more cash than by just abusing people with ads everywhere.
There’s a big downside to having ads everywhere, even if you do have truckloads of traffic, the visitors become ‘immune’ to the ads, they are used to seeing ads everywhere and it becomes a visual overload that is looked over rather than clicked on.
You’re pushing away your visitors from clicking on ads, and your advertisers wont advertise with you again if you’re not delivering a healthy CPC rate.
Take JohnChow for example, his blog is flooded with ads, as soon as I load the page 5 of the 10 main ad spots are all for 1 program, different people are advertising the same affiliate program, saturating the site with the same crap and making me more immune to what’s being advertised.
The only way to achieve a healthy CPC rate from JC.com would be to have him recommend your site in a post. Other than that I’m sure you would be getting clicks from advertising on there, just nothing compared to someone tell you to go visit a site (engaging the visitor with the advert, rather than plastering ads everywhere).
April 2nd, 2008 at 2:13 pm
it’s all about the hunger for the cash….money talking.
April 3rd, 2008 at 7:14 am
I agree. That said, we all have been told so often that making money online was easy, that it is tempting to start a blog, put ads all over, neglect the content, and wait for the money to flow.
After a few months and a big fat 35 cents (!) check from Google, I assume most people realize the mistake and either stop blogging or start focusing on content.
April 3rd, 2008 at 7:29 am
Either they’re making money from them which I doubt, or they’re hoping. Most people cotton on that paid ads such as Google are a waste of time unless you have 23875875386643646 visits a month.
The reason JohnChow has shit loads of ads on his blog is because he’s making shit loads of money from them. Private Ad Sales in march: $15,230.00
Why people would want to advertise on there beats me, everyone who visits that blog knows that those ads are just crappy affiliate links, I doubt they probably make back what they paid for the ad spot. But who knows?
The only ads on my blog are inside my comments area. Google ads. I’m having trouble getting the ads to match the content of my post so I’m probably going get rid of the shitty things. them
April 3rd, 2008 at 9:01 am
Yeah thats exactly it with JC.com, all his readers know what’s going on, well the majority anyway.
April 5th, 2008 at 10:19 am
The bloggers which paste ads everywhere are the ones that are in it for the money and that is the only reason they own a blog or site. I think we need to put all those ad splashers on a ‘bad blogs’ list just to make it easier to find the better blogs out there…don’t have to find needles in haystacks.