Why would you want to lease someone else’s website?
I have no good reasons why you would want to do that, but apparently the people who are trying to offload their site to someone for a 6 month lease think it’s a good idea.
The lease is up for bids over at SitePoint, and the site in question is called Frooler.com
Frooler.com is a social networking site with no niche; it’s just another generic random social site that’s never going to go anywhere. It’s a very average site, with traffic that would be very hard to monetise (Mostly from Asia), and its Alexa rank is 500,000.
The person who’s offering this lease is boasting 6m monthly page views, and as you can tell with the Alexa rank, it’s defiantly all foreign traffic, mostly western countries run the Alexa traffic tracking, also Compete which does traffic analysis like Alexa is measuring next to no traffic.
So aside from the fact that the site is pointless, paying them to ‘lease’ the site for 6 months for their asking price of $2,000 is absurd (from a business / let’s make a return on investment point of view).
To even start to make your money back you’d have to lay down even more cash for marketing, and if you do make it back then after 6 months you’re out with nothing, nothing to sell, nothing to push the traffic to that you’ve spent all your money and time on, you’re left in the gutter with nothing.
However the person who owns the site has done real well, they’ve made a cool $2k from you, and meanwhile they’ve spent their 6 months working up a bank of cash from other projects, they would have just taken ownership back of their site that you’ve built up for them with fresh new traffic and even more revenue from before.
If you’re going to spend 6 months doing something, it’s defiantly better spent building your own site and promoting it. I have no doubt in my mind you could build a site comparable to theirs within a week, and with your $2k lease cash and some time, build an equal amount of traffic and members, if not better.
At the end of it all, at least you own it, you can sell it, develop it some more, or whatever. I think if the lease was more like a building lease, like 3+3, 3 years plus 3 more optional, and you can re-negotiate terms and prices after that, it could be possible, maybe not for this site, but for others, still, would have to be a really good site and good deal.









March 30th, 2008 at 2:14 am
A while back I wanted to buy the domain outofthecube.com (was going to start a blog detailing my escape from the cubicle world) but wasn’t able to afford the asking price. The owner offered to lease me the domain, which sounded like a good idea until I realized that if the site took off I’d be at the leaser’s mercy when the lease ran out. He could in essence at that point hold my site for ransom or take it over outright and along with it take all my hard work marketing and building the site with it.
There might be situations where leasing works out for both parties but it seems like a big, big risk for the leasee and personally I can’t foresee a situation where I’ll ever lease a site.
March 31st, 2008 at 10:11 am
Indeed, the main issue is the control of the domain, without the domain the site is almost useless, if you were to change names you’d lose a large portion of the traffic you built and would have to start again in a very poor position.