I mean really… There’s no great business value to paying $10 million for a domain name.

Regardless of the name, spending $10m on a domain name is pointless.

The name is not going to make them their money back in the next 5 years, not through natural traffic, brand awareness or anything. I don’t care what you say, there’s much worse names out there that are worth heaps more, but will never sell for that much.

You can have the greatest domain in the world and it won’t matter the slightest, what matters is what the product is, what the server is, the content and the substance that you deliver to people, their $10m is better spent on hiring local staff to develop content and systems to make their site worthwhile.

Business dot com sold for $7.5 million, they have built a good business based ppc search engine over the last few years, but have you seen fund.com? Have you seen the site? Its crap, pointless crap content, I’d never go to fund.com.

That $10m could have been spent on building a kick-ass business application with cash spare to market it.

I’m sure they have big plans on doing something with the site and producing profits, but I still can’t justify why they needed to spend 10m on the domain name.

Craigslist has more traffic than they do, and that was a $10 domain.

I can understand even though business.com was bought for $7.5m and then sold again later for $345m; the name itself wasn’t the cost of the sale. The whole business model with its operating revenue, assets and what not set the price of the sale.

That’s a different story.