Project wonderful: good idea, bad execution
Project Wonderful has put together an advertising network based on bidding per day, per advert.
Basically you can outbid other people like any auction, but your only bidding for the ad spot for the day.
You can see a historical average of bids so you can estimate what the ad will go for on the day your bidding for.
It’s a good concept in theory, but the bidding process is bloated, too many things to click, the interface design is poor, the site design is poor and the name ‘project wonderful’ isn’t inspiring.
I might write up some more about it later, I’m still playing around with it, I’ve bought a couple of ads here and there, it’s not a great bidding process, and it’s very hard to find websites that would be relevant to what you want to advertise on, there’s no searching by category or browsing types of sites.
Regardless of that I really do like the idea, I think this is the way all ads should be, I’m not a fan of people just setting a price and only taking that price for their advert, I think advert pricing should be proportional to demand and how much people are willing to pay.
It works out better for both people involved, the seller and the buyer.
I’m actually going to add their ad boxes to the site and see how it goes, will be interested to test the selling process.
March 18th, 2008 at 10:49 pm
I agree with you that biding on Project Wonderful are very interesting concept and the GUI is poor. But you must agree that this concept is better of EntreCard or other services which produce traffic. I still believe that Project Wonderful concept with bidding adverts, may be the future of advertising on the net. Those guys have serious ideas.
Best regards
Ukion
March 19th, 2008 at 11:40 am
Yeah, i’ve been preaching that point for a long time now, ads need to be priced based on the worth to the customer, not dictated by the owner of the site.
http://www.talkingdynamics.com/2008/03/04/what%e2%80%99s-your-advertising-really-worth/
their main issue is execution and design. it’s all very half cooked and not very good for buyers.
i’ve tried a few times to find something to buy on there relivant to my site and i found it impossible. how are others supposed to do the same and find my site to buy an ad if i cant find any others?
March 19th, 2008 at 5:45 pm
You must find sites from you niche which have Project Wonderful ads, and choose where you will buy place for your ads. Soon I will build some toolbar for IE or Firefox which will use to anyone, to find Project Wonderful bid sites. But this is just idea.
March 19th, 2008 at 5:55 pm
Yeah, i’ve only been able to buy ads on sites that i’ve surfed to and stumbled upon that have the project wonderful link on them
May 6th, 2008 at 9:23 am
[...] your only bidding for the ad spot for the day. It??s a good concept in theory, but the bidding prohttp://www.talkingdynamics.com/2008/03/11/project-wonderful-good-idea-bad-execution/Auction Theory by Vijay Krishna - 2002 - 328 [...]
July 9th, 2008 at 12:54 pm
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