The general rule of thumb going around is that the price to buy a site is 10x the monthly revenue or profit.

But that creates an issue I don’t think people are looking at when buying a site.

What’s your time worth? And how much do you have to spare?

If the site your buying makes $500 a month, and you need to invest 40 hours a month into the site to keep it updated and the traffic going to it so you can continue to make that return, then your hourly ‘wage’ or return on investment your making from the site every month is only $12.50.

Why are you buying this site? To make $12.50 an hour?

Not forgetting on top of that $12.50 an hour ‘wage’ your drawing from it, you would want to put back in your bank the $5k you dropped to buy the site, even if you put away half of the $500 every month, back into your bank, it would take you 2 years to get your $5k back, and you would have also effectively cut your hourly wage to $6 an hour.

Unless the site is of great value to your ‘network’ of sites – so something you can leverage, or if it only takes 4-5 hours a month to maintain then you should really run the numbers, all of them.

Never count out your own time when it comes to business, always pay yourself a wage, and put the rest into the bank for future investments into other businesses, or marketing etc.