I came across this Adwords advert when I was surfing around today and I thought it would be a perfect example of what not to do.

The headline is bad, probably written by someone who’s first language isn’t English, or can’t proofread from a reader’s perspective.

Cbmall’s – what the hell is that?

Bizopts? What? Yeah.

Most popular businesses on the web to make money at home… read that, like actually read it, does it read really bad or is it just me? And it gives me no reason or interest to click on the ad.

When I thought the example of what not to do was good enough, it got better, with Adwords you can specify an URL to show to the public, and an actual URL for the link, this guy has used the actual URL, which is pushing people direct to a Clickbank product, the URL is scary and is obviously a affiliate program link.

Again, why would I click it?