I came across this article on ars technica, it’s an article about Microsoft filing a patent for an “advertising framework” that uses “context data” from your hard drive to show you advertisements and “apportion and credit advertising revenue” to ad suppliers in real time.

Either Microsoft is stabbing in the dark at the future of things, or they have some grand plan for the next version of Windows.

The adware framework would leave almost no data untouched in its quest to sell you stuff. It would inspect “user document files, user e-mail files, user music files, downloaded podcasts, computer settings, computer status messages (e.g., a low memory status or low printer ink),” and more. How could we have been so blind as to not see the marketing value in computer status messages?