Less ads = more money
I’m a believer of ‘change is good’. It’s the human condition that we hate change, but I love it, I get bored doing the same thing for more than a few days and so will your visitors. If they see the same ads in the same spots all the time they’ll become immune to them to an extent so why not switch it up? Try some different PPC networks in different areas of your site, try different styles of ads, different sizes and colours ads or change the type of ad to a CPM ad, use ad links in your content and even cut back on the amount of ads you’re bombarding your users with.
The less Google AdSense ads you have on your page the better, Google deliver the higher paying ones first so if you have one ad box you’re going to have one box of high paying clicks, if you have 3, you’re going to end up with high paying mixed with low paying so you’re better off using just 1 box and putting it in a better position, move it around on a weekly basis to test where it’s performing better for you change it up a little.
If you need to make more money from your site don’t put more ads on it, better engineer your site to make money, move ads around, use a different style of ad or a whole other ad network.
Here’s a list of ad networks I like
What ad networks do you use and trust?
July 18th, 2007 at 1:31 am
when i did a redesign of one of my sites, i cut back my adsense ad spots and i instantly noticed an increase in revenue, at first it put it down to the design and what not, i added more ads and my revenue dropped, when i pulled them it went back up again, totally understand what you mean by less is more
July 18th, 2007 at 1:56 am
Good post. I hate sites that are just littered with adsense and other ads. It makes me less likely to click on anything because it just screams spam site. I think less is more is a great tactic and users are more likely to click because the ads are less overt and compliment the content.
July 18th, 2007 at 4:36 pm
Yeah that’s it, I hate it too, I can’t stand sites that are more ads then content, it makes it look like a ‘built for adsense site’.
If you build your site more for the readers you’re going to increase your traffic in the long run anyway, people will like your site and refer more people to it then your competitor with heaps of ads and spam on it, in turn your one ad block will make you the same and if not more then the 3+ ad blocks you had on the site before.
July 20th, 2007 at 5:41 am
A good thing to do with AdSense is to use a couple different formats. I have a site where I mix up a single text ad, a 300×250 image ad, and a link unit on the page.
The two different ad formats generally attract very different advertisers, so I get 2 ads with decent pricing instead of one.
July 20th, 2007 at 4:47 pm
yeah good thinking, adsense have more then one option, running a text block and an image block works fine. becareful of saturating the site with advertising from other networks.